As it has become fashionable to blend this traditional clothing into daily attire, modernized hanbok has become a growing trend in Korea. Korean modern hanbok may be dressed up or down, in streetwear or sophisticated. The modern hanbok is distinctive because it combines the conventional appearance with trendy fashions.
Hanboks are often worn with kkotseon (flower shoes) and boseon (hanbok white socks), but with modern hanbok, you can customize your style by wearing shoes like sneakers and boots. Your casual style may improve by adding accessories or even just layering a jeogori (upper garment of hanbok) over your clothing.
Korean Modern Hanbok
Blackpink Modern Hanbok Style
We can’t start off the article without mentioning Blackpink’s take on modern hanbok. The centuries-old hanbok style buried by modern Korean fashion was once again brought to life by the global K-pop band.
Blackpink wore a modernized hanbok on stage which caught the eye of the K-pop girl group’s international fans when they debuted their single, “How You Like That,” in the summer of 2020. The group’s members made their stage debut in traditional jeogori (upper garments) and chima (skirts), often worn for special occasions but updated with contemporary aesthetics and vibrant colors.
Blackpink’s beautiful take on modern hanbok has led more and more Korean hanbok brands to be trendy and well known.
Korean Modern Hanbok Brands
Danha Seoul
One of the most popular modern hanbok brands today is Danha Seoul. Blackpink’s Jenny’s pink floral jacket and Rose’s fruit-patterned top are both items from Dana’s Spring / Summer 2020 line.
Danha Seoul is proud to be eco-friendly. The company only uses organic or recycled fabrics and traditional Korean drawing techniques to reduce fabric waste. The company sells hanbok-influenced clothing such as crop tops, skirts, and bottoms. Traditional floral and fruit themes are often combined with bright pastel colors to give the prints an avant-garde feel.
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Leesle
Hanbok Royal Gold Foil Sran Dress Black
Leesle’s goal is to create a stylish yet wearable hanbok. They are one of the most famous Korean Hanbok fashion companies in the world and were also mentioned in Vogue. Their designs are often more delicate and simple, as they focus on incorporating the characteristics of hanbok into everyday clothing. You can find Leesle clothing on Kooding.com as well.
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Teterot Salon
While incorporating certain contemporary aspects, Teterot Salon is known for its traditional interpretation of hanboks. For instance, the top or dress is still customarily worn by layering the left front cloth over the right half. They make an effort to make their hanboks comfortable to wear anywhere, at any time, and able to mix and match with any other clothing.
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Envy Look
In Korea, Envy Look is a well-liked online retailer that sells trendy, budget-friendly clothing. You may find all kinds of Korean clothing at Envy Look. Envy Look’s style maintains comfort without sacrificing design, from cute flowing blouses to faded denim and sophisticated hanbok clothes. Find Envy Look clothes on Kooding.com and Yesstyle.com.
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S Hanbok
S Hanbok creates modern looks for traditional Korean occasions by fusing vivid colors and distinctive designs. They are the ideal choice for individuals on a tight budget because their costs are more reasonable than those of most hanbok. Now, it ranks among the most well-known Korean clothing businesses around the globe.
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Dolsilnai
Dolsilnai is another very famous brand for hanboks. They specialize and commit to providing their customers with the best hanboks. They have won and been nominated for several rewards for excellence in hanbok designing and production.
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Bella Hanbok
Bella Hanbok is an Etsy store that offers a variety of hanbok styles, including contemporary ones. More than 100 users have designated the business as a “preferred” store, and the account has more than 1,000 reviews with five stars. Both male and female customers can purchase from its contemporary hanbok line. The store’s ethereal items, crafted with delicate chiffon, lace, classy flower designs, and embroidery, will appeal to female customers.
Kbly Hanbok
Kbly Hanbok is a store on Etsy that has hanboks of different variations. They have a huge amount of buyers and followers who only prefer buying hanboks from them.
Soosulhwa
Soosulhwa, a premium online hanbok brand on the Etsy store, is liked and recommended by locals. They are obeying their responsibility of providing the buyers with the best hanboks with variety. Check their Etsy store here.
Kpop Stars with Hanbok
BTS
BTS has promoted hanboks throughout the years and because of their 2019 greeting, hanbok has become even more popular. They have popularized hanboks a lot by wearing them. You may have seen that BTS gave Coldplay a stylish modern hanbok during their trip to New York.
IU
IU loves to wear hanboks and played a big role in bringing the old hanbok-wearing tradition back. She once wore a hanbok on Christmas eve and was praised by the whole world as she looked great promoting traditional Korean fashion.
Cha Eunwoo
Another male idol who displayed his stunning looks while wearing a hanbok is Cha EunWoo. He published some behind-the-scenes pictures and videos of his photo essay for the South Korean food manufacturer Samhwa foods on August 25. EunWoo looks great in everything he wears but when he wears hanboks it’s as though the hanbok turns high-end.
SNSD’s Yoona
Yoona from Girls Generation loves wearing and promoting hanboks. She wears hanboks casually as well as formally and is branded as one of the most beautiful girls to wear hanbok.
Suzy
Suzy is admired everywhere for her appearance and sense of style. She played a role in a historical drama and made her way in the hearts of people by wearing hanbok and looking adorable in it.
Modern Hanbok for Men
Unisex Hanbok Linen Born Jeogori Deep Green
These contemporary Korean garments are becoming increasingly well-liked not just among ladies but even among males. Men’s contemporary hanbok attire is a little bit more straightforward than that of ladies. There is more uniform coloration in the pants and upper garments and simpler designs.
Free Entry to Gyeongbokgung Palace Wearing Hanbok
Gyeongbokgung Palace is one of Seoul’s greatest royal residences. Using hanbok, you may avoid the palace admission lines and take advantage of the opportunity to feel like a royal family member. For more useful tip to visit Gyeongbokgung Palace, check this article!
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