It’s the month of Fashion in Korea, and we are immersing ourselves in the inspiration from the Spring/Summer collections at the Dongdaemun Design Plaza in Seoul! While designers set the trends for the seasons to come, influencers, specifically YouTubers, also help make trends stick in Korea. I thought it would be great to bring the spotlight onto the most influential K-Fashion content creators on the platform to complete this Fashion month!
Perhaps this will give you more insight into the trendsetters that launch fashion movements among celebrities and fans alike. Here are the top 7 Korean Fashion YouTubers!
AN INTRODUCTION TO YOUR NEXT INSPIRATIONS
Top Korean Fashion YouTubers
슈스스TV (ShooseuseuTV) with stylist Han Hyeyeon
Specialty: fashion trends, styling
If you consume Korean content, you might know of Han Hyeyeon, the “superstar stylist” that appears on many Fashion and lifestyle programs in Korea. The celebrity stylist offers Fashion show reviews, trend-related videos, and a look behind the scenes of her work. If you are interested in Korean actors and actresses, run to her channel, as she works with Korea’s A-list!
Han Hyeyeon recommends the best bags and accessories for the everyday girl, from luxury items to casual ready-to-wear. She gives a glimpse into the fancy world of Fashion weeks worldwide, which confirms her broad knowledge of Fashion.
If your goal is to make your wardrobe trendier and more “grown-up (and your budget is large enough), this channel is the right one for you!
AliceFunk
Specialty: body shape, perfect fit
Worried about your items not fitting you properly? Not sure which cut to buy? Alice Funk has your bag. With over half a million subscribers, this creator specializes in showing her viewers what type of clothing will embrace their bodies the best.
Her most popular videos include different jean cuts, underwear cups, and even makeup adjustments to help you present yourself in the best light!
Fashion faux pas is her specialty, as seen in her top videos. Women and girls can count on her to improve their overall allure by tweaking little things here and there, like getting rid of panty lines (an issue that most people who wear panties experience).
If your goal is to boost your current wardrobe and build your confidence, this channel will help you, whether you are in Korea or not!
쩡대의 패션하우스 (Jjeongdae’s Fashion House)
Specialty: Subscribers’ outfit reviews
The creator is a fashion enthusiast that has made his name by reviewing his subscribers’ outfits in a hilarious way. Some of his 415,000 subscribers call in to plead their case – well, their outfit’s case – which makes videos full of humor and sound fashion advice based on their body proportions.
The creator has created a faithful following thanks to his honest and hilarious reactions and has begun working with Fashion brands across the Globe. If you are looking for fashion advice AND a good laugh, this is the channel for you!
Fashion Piro
Specialty: Menswear
The channel “fashion piro” is focused on giving men and boys outfit inspiration through Shorts and classic full-length videos detailing outfits and clothing items. One of the most popular content styles is the loop, where the creator showcases several outfits in a loop with no end.
Focusing on Shorts early, “fashion piro” has managed to amass millions of views, pushing his channel to the next level. His outfits (alone or in His and Hers form) are casual and Hip-Hop-inspired, with touches of skater fashion. He also gives advice on seasonal fashion, prices, quality, and so on.
Korean Menswear is often recognized as the “Gobelin” look: long coat, neat turtleneck, and neutral colors. It feels good to see another side of it, with more casual “skater” vibes.
미니월드 Minni
Specialty: Lookbooks, brand reviews, collaboration, casual clothing
Minni is what every self-proclaimed “Tomboy” aims to be: effortless, cozy, and hip. Minni’s channel focuses on Hip-Hop-inspired fashion (hoodies, jogging pants, sneakers, etc.) and oversized, cozy outfits. Although touches of feminine items appear here and there in her vlogs, the “hip” style is her focus.
She incorporates her clothing hauls and reviews in her travel and everyday life vlogs, making them more casual. However, a detail that sets her apart is the fun, unique editing style accompanied by bright, sharp, and clean colors.
Minni’s brand reviews have a bit of a professional feel due to her shooting at a studio and the presentation of the clothes. This channel is the place to subscribe to those who prefer a clean-cut look!
패션디자이너 힙토리 (Fashion Designer Hip Tori)
Specialty: Everyday outfits, fashion advice for the working woman
Hip Tori is a Fashion designer and Digital creator with over 44,000 subscribers. Her most popular videos include seasonal outfit lookbooks, hauls, brand reviews, daily fashion Shorts, and reviews of Fashion week runways around the world.
Using color associations that best emphasize the skin and shapes that give a streamlined silhouette, Hip Tori uses her design skills to recommend the best outfit variations to women who wish to stand out more while still following the trends.
Source: Youtube.com
Hip Tori’s success seems to come from her ability to make any outfit look classy and simple with clean cuts and neutral colors. If you love elevating basics for a classic and fancy look, you should check her out!
꼬끼리 KKOKKIRI
Specialty: Travel vlogs, unboxings, lookbooks
Kkokkiri is one of those vlogger-turned-fashionista types of channels. Indeed, although she started by showing bits of her lifestyle, her fashion sense shone through as she began to upload hauls and try-on videos.
Source: Youtube.com
Her style is much more personal and warm, making her a trustworthy influencer when buying from certain brands. She shows the clothes and discusses their pros while trying them on for her audience. Her channel is ideal for those looking for the “Fashionista best friend’s advice” for their everyday style.
There are many more up-and-coming Fashion channels that focus on K-beauty and K-fashion. However, I decided to show you my top 7 Korean fashion YouTubers due to their fast growth and helpful advice.
Korean fashion Youtubers Honorable mentions
If you wish to follow the more established channels, here is a list of honorable mentions. These channels are already quite large, but they can still be relatable!
- Stylist Unnie: 612,000 subscribers, fashion stylist, brand reviews
- Fit the size (핏더사이즈 ): 693,000 subscribers, Menswear, advice, food reviews
- Today Woojae (오늘의 주우재): 737,000 subscribers, celebrity model, fashionista, blog, food, fashion
- Korea fashion stylist: 1.13M subscribers, luxury Menswear, fashion tips, shorts, trend
Hopefully, this list can help you navigate through the sea of influencers in K-fashion. The Korean fashion Youtubers all have something unique that attracts many viewers, and they work closely with brands to bring you the latest trends!
Happy channel-hopping!
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